About & FAQ

Old, New, loud and twee!


Ideal Surreal is a music retailer and promoter from the fine city of Norwich. It is the brain child of Sean O'Neill, former Mummy Where's The Milkman records and Howlback Hum.  


Ideal Surreal events are held across the city in bars, pubs, clubs, parks and houses,  with regular shows at Norwich Arts Centre, The Waterfront, Space Studios and Karma Kafe. Ours is an ethos based upon giving the right performer the right show, in the appropriate venue. Our priority is always combining quality music with an excellent experience. 

We strive to book the best new performers from Norfolk and beyond, with many excellent acts visiting an Ideal Surreal stage, including

Sink Ya Teeth

False Advertising

Ducking Punches

Milly Manders and the Shut Up

Wonk Unit

Mammouth Penguins


Lady Di

Mega Emotion

Bag of Cans

Damp Matches


FAQ - Store


There is something faulty or damaged in my order what do I do?

Drop us an email and we’ll arrange a return.

I received the wrong item.

Drop us an email and we’ll arrange a return.

I bought something by mistake!

As long as you have not opened the item and you notify us that you want to return it within 7 days of receiving your order we will offer either a refund or store credit, just drop us an email and we’ll arrange a return. You will need to pay the return shipping cost and we will only refund the cost of the goods, not any postage fees. Please make sure you pack returns securely. If an item arrives damaged due to poor packaging we are unable to issue a refund. 

Will you stock my products?

We are happy to stock any of the following products;










and any other products we might have missed, we'll take it all*

Please contact us with details of what you'd like to stock and we're organise either a 'Sale or Return' or bespoke agreement, depending upon your preference.

*We do reserve the right to refuse products if we consider them unsuitable, which will be at our discretion

FAQ - Promotions

How can I get to play?

We are always on the look out for new performers so please do get in touch if you would like to play. We will need to hear from recent recordings so please include Bandcamp/Soundcloud/Spotify/dropbox links. Please remember to include your social media and website links.